Why a “dummy” like Joe Rogan should get into the alcohol business

Courtesy of Spotify – Joe Rogan

The Joe Rogan Experience is one of my favourite podcasts in the world. His guests Gad Saad (evolutionary psychologist) and Joseph E. LeDoux (neuroscientist) inspired my 7th book Innovate The Next: Success Frameworks to Innovating Products in Any Revolution.’

Joe Rogan is a billionaire (another article I wrote).

He often says he is a “dummy” on several matters, business being one of them.

Well, maybe or maybe not. Who knows!!

Read more

[My] 7 Top Articles Helpful to Entrepreneurs in Admitting and Dealing With Anxiety and Depression

[My] 7 Top Articles Helpful to Entrepreneurs in Admitting and Dealing With Anxiety and Depression – From all levels of start-up to big success in entrepreneurship, there exists a dark cloud often not talked about. It is anxiety and depression.

At worst, I’ve read stories of very successful and unsuccessful entrepreneurs committing suicide.

Entrepreneurship can be gruesome. Read more

EBC business model checklist canvas

Go here to a download PDF of canvas. EBC stands for Essential business components, its detailed in my book Forget The Business Plan Use This Short Model.  Go ahead check it and learn the analogy I make below (a magician’s business model).

EBC business model check list - updated

The EBC business model canvas points out 6 components which are crucial for entrepreneurs to focus on; they fit most business types, and serve as guideline of what is vital in running a profitable, sustaining and growing business.

The EBC model is not limited to venturing by entrepreneurs; it’s usable by other value providers such as consultants, freelancers, photographers, musicians, designers, engineers and others.

  • In one sheet, crucial business essentials are pointed out, to easily remind you
  • It helps you to create products of value, purpose and efficiency to users
  • Helps you prioritize marketing effort and spent to generate cash flow the quickest
  • Helps you diagnose weakness in the venture processes quickly
  • Instills a quick progressive decision making mindset (sanity)
  • Readies your mind to distribute/deliver products efficiently

Wikipedia says: “A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value).”

Therefore a business model is primary for entrepreneurs to understand. As it’s the magic of creating and/or innovating value in products, turning revenue (profit) on the value and growing your venture.

Think the TV series Breaking The Magicians Code, the business model is the trick (not actual magic) which the magician devices, hoping it will give people transcending entertainment. I guess a good magician comes up with new tricks or innovatively recycles.

Us the audience, see the trick in its final form, now as magic (oh such joy and intrigue). The EBC canvas is meant to help you create that magic.

Business plans are long, tedious to manage and frightening to aspiring entrepreneurs. More-and-more experienced entrepreneurs and startup experts are joining the say: ‘forget the business plan’. Without mention of names, Google the phrase.

Lets keep the conversation going tiisetso.maloma@gmail.com. Let’s keep the conversation going tiisetso.maloma@gmail.com. Print books in South Africa are available from my office (free courier), mobile – 072 744 6142, tel – 012 767 8084, info@largecom.co.za

EBC business model canvas by Tiisetso Maloma is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Based on a work at http://tiisetsomaloma.co.za. Permissions beyond the scope of this license may be available at http://tiisetsomaloma.co.za.

How successful products reflect our biology – The Human Greed Pyramid cheat sheet

This is a 3-minute quick read. It is a shortened derivative of this article: The Human Greed Pyramid, an Illustration of How Innovations Interrelates With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans http://bit.do/eKg2e  

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

  • Human beings (PEOPLE) are part of NATURE (first layer in the pyramid).
  • NATURAL INCLINATIONS is where consumption patterns shape. It is the evolutional biology and psychology of the choices we make.
  • Some of the INCLINATIONS: Lust, love, anger, joy happiness, need for community, etc.
  • How does nature relate with human/natural inclinations? Hunger is satisfied by eating food that nature
  • People’s natural inclinations push them to form cultures, e.g. tribes. Even animals organise themselves into what we choose to call packs, herds, or troops.
  • People use their cognition to innovate, i.e. create manmade Both hard (a chair) and soft innovations (software, marriage, jokes).
  • Innovation is that which works, is effective and thus successful. If it does not work, it is not innovative.
  • Successful innovations mirror people’s inclinations hence they are consumed massively. They feed inclinations. Or else they fail.
  • e. there is a psychobiological link between humanly inclinations and innovation.
  • People created and craze and crave Facebook, Mc Donald’s, YouTube, iPhone – to the next phone better than an iPhone, religion, marriage, a beautiful/sexy partner – and another bae on the side, porn, etc.
  • This is because these things satisfy people’s inclinations.
  • Inclinations manifest themselves in these innovations. E.g., human beings have evolved to have a sweet tooth – i.e. to love sugary foods. The juicier the fruit, the calorie filled it is, and that is how our ancestors adapted to consuming sugar – that piece of juicy steak, passing this to us genetically and epigenetically. Then commerce made processed sugar to capitalize further. Hence we love Coke and ice cream.
  • The innovations become part of cultures depending on the extent of their success and spread – new innovations can topple or divide old innovations.
  • Humans are greedy beings. We want more and more innovations. We push to beat current innovations. It is a biological inclination.
  • But also, there are those who want nostalgia.

Read more

THE HUMAN GREED PYRAMID: Those who control the world and why innovations have to mirror evolutionary human behaviour to be successful

The Human Greed Pyramid by Tiisetso Maloma
The Human Greed Pyramid by Tiisetso Maloma

This is a revised post from my latest two books (6th and 7th): ‘Innovate the Next: Success Frameworks to Innovating Products in Any Revolution’ and ‘Understanding the 4th Industrial Revolution & Innovation Easily.’ They are available on Amazon, in South African bookstores, and on my website.

What if there was a framework to explain the innovation, success, and effectiveness of almost everything? Be it in music, technology, comedy, medicine, entrepreneurship or other creative fields.

This is what I’ve indulged in for a long while now. Read more

Sappi incubatees pick Township Biz Fastrack as their book of choice in their syllabus

Some time ago, we got an email from SAPPI ordering copies of my second book TOWNSHIP BIZ FASTRACK for their incubatees in their community training centres.

This is how the story gets interesting – and touching for me (not to say the other stories from our clients are any less). At first Sappi bought 10 copies of the book on Amazon to give to its incubatees and to see if it helps in teaching them entrepreneurship. Read more

BUSINESS ME 101 – An Elaborate Half-Day Entrepreneurship Workshop by Tiisetso Maloma. Powered By J&B Hive

This workshop has an age restriction of 18+ years.

BUSINESS ME 101 is an elaborate half-day entrepreneurship workshop created and presented by Tiisetso Maloma – entrepreneur and author of books such as The Anxious Entrepreneur and Forget the Business Plan Use this Short Model.

Several of the Business Me workshops have successfully been held in Johannesburg, Pretoria and Ga-Sekhukhune.

There are free limited tickets. Thereafter tickets are R100. RSVP on Quicket now. Secure paid parking available Arbour Square (86 Juta Str). Read more

STARTUP PICNIC returns, 7th April 2018 – the coolest entrepreneurship gathering in South Africa

I am happy to announce that Startup Picnic is back. The people consistently demanded it, and here we are.

It’s on the 7th of April 2018 at the CSIR Sports & Recreation Club in Pretoria.

Use discount code/coupon #tiisetsomaloma and get 20% off on the already discounted Early Bird Tickets of R100. Purchase your tickets at Quicket.co.za. This code runs until 10 March 2018 or until this coupon’s tickets run out.

Startup Picnic hosts a range of entrepreneurs, business-people, media, accelerators/incubators and various stakeholders in the South African business community.

Come relax, blow-off-steam and have fun with other entrepreneurs over braai, drinks and garden games. Read more

You Need to Get These Books for Entrepreneurs in Your Organisation – Presenting Tiisetso Maloma’s Entrepreneurship Books

N.B The offer applies to orders of 10+ print copies within South Africa. Individual orders can be placed here www.tiisetsomaloma.co.za/shop. EBooks available on Amazon, iBookstore and Kobo.

You want the entrepreneurs in your organisation to succeed. You go out of your way to provide resources and people to help them.

I encourage you to purchase any or all of my four books for them.

Tiisetso Maloma’s Books (bundle discount of 25% if ordering 10+ copies per book)

The type of stories Read more