QUARANTINED LEARNING: Understanding How Innovation Works Through the CORONA VIRUS and thus be an INNOVATOR

It is day two of the 21 days of the corona virus country lockdown in South Africa. Lets’ stay safe and follow the recommended precautions.

Scientists around the world are working tirelessly to find a cure for this *ucken flu.

I am not a scientist. I am an entrepreneur and writer and I love breaking down innovation patterns, and so I thought let me get a class in session while we are at home quarantined.

This post teaches how the innovation of manmade things works and how any of us can have a mind for it and thus do it.

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Tiisetso Maloma public lecture at Wits Business School on 13 August 2019: How to See Into the Future – Innovation, Human Inclinations & the Fourth Industrial Revolution

Hello there.

Tiisetso Maloma will host a public lecture at Wits Business School titled ‘How to See Into the Future – Innovation, Human Inclinations and the Fourth Industrial Revolution,’ on the 13th of August 2019.

RSVP here https://buff.ly/2JCp12i

The lecture will examine the patterns that innovation follows, and how to forecast it and participate in it.  It further goes into how novel products and novel skills form.

The lecture is based on a series of essays Tiisetso Maloma has written on innovation, industrial revolutions and The Human Greed Pyramid (which he devised). The Human Greed Pyramid is an illustration of how innovations interrelate with humans’ consumption patterns and natural inclinations, the ecology, culture and cognition; and how to plot innovation that works on humans.

Hope to see you there!

By blog admin

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This is an excerpt from my book ‘Understanding the 4th Industrial Revolution & Innovation Easily.’ It is available on Amazon, in South African bookstores, and on my website.

The Fourth Industrial Revolution – also known as Industry 4.0 or 4IR – is the first Industrial Revolution that South Africa is experiencing as a free and democratic country.

It does not mean, however, that other economical revolutions did not happen in South Africa, and the rest of Africa, in the past; but I will get to this later.

Please note:-

Because the collective areas of land that now form South Africa were colonised in stages, starting in the Cape by the Dutch and later taken over by the British, I will call it, ‘Project Colonise South Africa.’ Industrial Revolution dates are estimates – i.e. the beginning, duration and end of any given industrial revolution is marked by when its sequel is named and recognised – and they serve to identify eras of significant revolutionary innovations in the world. Note that, although different researchers have different dates, they do not vary significantly.

A comparative timeline of the Industrial Revolutions and colonised/apartheid South Africa (extended industrial revolution definition part 1)

* The ‘c.’ before the year means approximately.

First Industrial Revolution (Steam power)

  • The First Industrial Revolution began c.1765 – 113 years after the Dutch colonisers arrived in the Cape in 1652. Project Colonise South Africa started when ships, owned by the Dutch East India Company[i], under the command of Jan van Riebeeck[ii]reached Table Bay in the Cape on the 6th of April 1652.
  • In 1795, 30 years into the First Industrial Revolution, Dutch control of the Cape colony ended when the British Empire occupied the area for the first time. The Dutch were again awarded governance of the Cape for a short period between 1803 and 1806 under the Peace of Amiens. In 1806 the British returned to take occupation of the Cape, after losing their colonies in the Americas during the Napoleonic Wars, and retained control until South Africa was granted independence in 1961.

The Second Industrial Revolution (Electrical power)

  • The duration of the Second Industrial Revolution was from c.1870 to c.1968.
  • Apartheid against native (black) South Africans was formally introduced in 1948 by the National Party when the country became self-governing; although it remained within the confines of the British Commonwealth until 1961.
  • Although apartheid was ‘formally’ introduced, and became policy, in 1948, it does not mean that the colonials did not practice apartheid; each institution is equally guilty of crimes against humanity; it just signifies a change of ownership.
  • Later, still within the timeline of the Second Industrial Revolution, Apartheid South Africa became a sovereign state; in 1961 Britain gave them sovereignty and South Africa became a republic.

Third Industrial Revolution (Digital)

  • The Third Industrial Revolution, also known as the Digital Revolution, started 8 years into sovereign Apartheid South Africa in c.1969.

Democratic South Africa and the Fourth Industrial Revolution

It is unclear as to exactly when in the 2000’s we can pinpoint the start of the Fourth Industrial Revolution but ‘we are in it’, as I’d jokingly say.

From what I can tell, the first articles about the Fourth Industrial Revolution began to appear on Google in about 2016; but I speak under correction on this.

What can be said for certain is that many people have been tracking the mammoth innovations in the 2000s and realise that an Industrial Revolution is definitely coming – i.e. a Fourth Industrial Revolution.

Nevertheless, as you continue to read I will expand on what a revolution is, within my context, and it should become clearer as to why we have graduated to a new Industrial Revolution.

The 4th Industrial Revolution is indeed happening in times of a Democratic South Africa – making it the first of the four Industrial Revolutions to happen post-colonial, and apartheid, South Africa.

[i] Dutch East India Company https://en.wikipedia.org/wiki/Dutch_East_India_Company  (29 April 2021)

[ii] Jan van Riebeeck https://en.wikipedia.org/wiki/Jan_van_Riebeeck (29 April 2021)


This is an excerpt from my book ‘Understanding the 4th Industrial Revolution & Innovation Easily.’ It is available on Amazon, in South African bookstores, and on my website.

Fourth Industrial Revolution - Graphic by Christoph Roser at www.AllAboutLean.com
Fourth Industrial Revolution – Graphic by Christoph Roser at www.AllAboutLean.com

The Fourth Industrial Revolution (abbreviated 4IR, and also called the Digital Revolution and Industry 4.0) is nothing but innovation moving forward, in the manners detailed throughout this book, as it was with all past categories of Industrial Revolutions:

  • First Industrial Revolution (breakthrough technologies included mechanisation, water power, steam power)
  • Second Industrial Revolution (breakthrough technologies included mass production, assembly lines)
  • Third Industrial Revolution (breakthrough technologies included computers and automation).
  • Innovation is the stacking of two or more objects or properties to produce more agile tools or products:
  • Like combining video and the internet to establish YouTube.
  • Utilising wood and geometry to create a wooden chair.
  • Using wood, steel and geometry to make a wooden steel chair.
  • Or mixing electronics with biology to create a heart/cardiac pacemaker to save lives.

Let’s briefly look at a standard definition of the 4IR (on Wikipedia): The Fourth Industrial Revolution (4IR) is characterized by a fusion of technologies that is blurring the lines between the physical, digital and biological spheres, collectively referred to as cyber-physical systems. It is marked by emerging technology breakthroughs in several fields, including robotics, artificial intelligence, nanotechnology, quantum computing, biotechnology, the Internet of Things, the Industrial Internet of Things (IIoT), decentralized consensus, fifth-generation wireless technologies (5G), additive manufacturing/3D printing and fully autonomous vehicles.

Simply, it means there have been breakthroughs in various novel fields such as biotechnology, 3D printing and nanotechnology. These breakthroughs are what compelled the recognition of a new Industrial Revolution. The innovations which characterise the 4IR are distinguishable from, and arguably superior to, innovations made in the Third Industrial Revolution, and are thus deserving of a separate identity.

Novel innovation is mixing or stacking up old and/or new innovations together to obtain more variety and agility. The 4IR, as an innovation construct, entails mixing up such ideas and discoveries.

The recent breakthroughs are identified as new innovations. This means that further innovations are possible. The pool of innovation grows constantly with new ideas and breakthrough discoveries.

All components/spheres of innovation in the world are being fused, be it physical, digital or biological; hence the movement is defined as a ‘fusion’ and ‘blurring’ of lines.

Let me give you an absurd example of how innovation happens or is made possible

Nanotechnology is a breakthrough. 3D printing is a breakthrough. These two technologies are, or at least seem, very different. Original innovation is about bringing together, and/or inter-stacking, existing innovations and components to bring into being new or improved innovations.

Imagine the possibility of mixing 3D printing with nanotechnology. (A nano is one billionth of a metre, i.e. the measurement metre zoomed into a billion times – it is microscopically tiny). We may be able to produce, and reproduce, something that is able to enter the human body to kill off cancer cells. N.B. This may currently seem impossible and absurd but, although it may not be possible within this (Fourth) Industrial Revolution, it may become viable in another.

The story above is simply to illustrate that an Industrial Revolution is made up of stacking existing innovations to produce newer, more agile innovations. It follows the basic model of creating new-innovation – i.e. stacking innovations. Innovation cannot be created from nothing; it stems from existing components.

A few examples of modern (4IR) Innovation:

Their newness/novelty is rooted in the stacking up of prior innovations:

(a).     Smart refrigerators

Source – Wikipedia: The LG Internet Digital DIOS smart refrigerator. It provides information such as inside temperature, the freshness of stored foods, nutrition information and recipes. Other features include a webcam that is used as a scanner and tracks what is inside the refrigerator. In addition, the electricity consumption is half the level of conventional refrigerators.

Smart refrigerators stack-up existing refrigeration engineering, new power-saving technology, camera technology, and other innovations.

(b).      Virtual assistants

Source – Wikipedia: Amazon Alexa virtual assistant. It is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as news. Alexa can also control several smart devices using itself as a home automation system.

Virtual assistants stack up voice recognition, Wi-Fi, and other innovations.

(c).       Cryptocurrencies

Source – Wikipedia: Bitcoin is a cryptocurrency; a form of electronic cash. It is a decentralized digital currency without a central bank or single administrator that can be sent from user to user on the peer-to-peer bitcoin network without the need for intermediaries. Transactions are verified by network nodes through cryptography and recorded in a public distributed ledger called a blockchain.

Cryptocurrency fuses money with blockchain technology, crowdsourcing, and other innovations.

(d).     Genetic testing

Source – Wikipedia: 23andMe offers DNA ancestry testing and other health diagnoses.

With just your saliva, predictions can be made about your vulnerability to inherited diseases. If it can be predicted, it can be treated.

Genetic testing fuses microarray chips, data, and other innovations.

In closing

The examples above are a combination, and/or inter-combination, of existing innovations; some new and some old. The whole point is to achieve more up-to-date agility, use, effectiveness and efficiency.

The reason is that human beings have an inherent desire to push innovation further and further. If you don’t, someone else out there does. It is a competitive environment.

The rest is for you to brainstorm what new-innovations are possible, and then maybe create them.

A day will come where more breakthroughs emerge and a Fifth Industrial Revolution is named.

How successful products reflect our biology – The Human Greed Pyramid cheat sheet

This is a 3-minute quick read. It is a shortened derivative of this article: The Human Greed Pyramid, an Illustration of How Innovations Interrelates With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans http://bit.do/eKg2e  

Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IRhttp://qkt.io/xkjMY4

  • Human beings (PEOPLE) are part of NATURE (first layer in the pyramid).
  • NATURAL INCLINATIONS is where consumption patterns shape. It is the evolutional biology and psychology of the choices we make.
  • Some of the INCLINATIONS: Lust, love, anger, joy happiness, need for community, etc.
  • How does nature relate with human/natural inclinations? Hunger is satisfied by eating food that nature
  • People’s natural inclinations push them to form cultures, e.g. tribes. Even animals organise themselves into what we choose to call packs, herds, or troops.
  • People use their cognition to innovate, i.e. create manmade Both hard (a chair) and soft innovations (software, marriage, jokes).
  • Innovation is that which works, is effective and thus successful. If it does not work, it is not innovative.
  • Successful innovations mirror people’s inclinations hence they are consumed massively. They feed inclinations. Or else they fail.
  • e. there is a psychobiological link between humanly inclinations and innovation.
  • People created and craze and crave Facebook, Mc Donald’s, YouTube, iPhone – to the next phone better than an iPhone, religion, marriage, a beautiful/sexy partner – and another bae on the side, porn, etc.
  • This is because these things satisfy people’s inclinations.
  • Inclinations manifest themselves in these innovations. E.g., human beings have evolved to have a sweet tooth – i.e. to love sugary foods. The juicier the fruit, the calorie filled it is, and that is how our ancestors adapted to consuming sugar – that piece of juicy steak, passing this to us genetically and epigenetically. Then commerce made processed sugar to capitalize further. Hence we love Coke and ice cream.
  • The innovations become part of cultures depending on the extent of their success and spread – new innovations can topple or divide old innovations.
  • Humans are greedy beings. We want more and more innovations. We push to beat current innovations. It is a biological inclination.
  • But also, there are those who want nostalgia.

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THE HUMAN GREED PYRAMID: Those who control the world and why innovations have to mirror evolutionary human behaviour to be successful

The Human Greed Pyramid by Tiisetso Maloma
The Human Greed Pyramid by Tiisetso Maloma

This is a revised post from my latest two books (6th and 7th): ‘Innovate the Next: Success Frameworks to Innovating Products in Any Revolution’ and ‘Understanding the 4th Industrial Revolution & Innovation Easily.’ They are available on Amazon, in South African bookstores, and on my website.

What if there was a framework to explain the innovation, success, and effectiveness of almost everything? Be it in music, technology, comedy, medicine, entrepreneurship or other creative fields.

This is what I’ve indulged in for a long while now. Read more

2 Ways for Africa to Grow Exponentially – Part 1

One way to define Africa’s challenge is a lot of us do not know how to embed ourselves in the world economy, provide innovatively and freely without trying to rope in perceived gatekeepers.

Online Shipping System that Quotes Buyers Instantly to Anywhere in the World

At the backdrop of the South African Post Office having ‘going concern’ challenges, there are a number of local courier companies mushrooming. Interesting!

I am still not over the pain SAPO cost my book business last year when they went on strike for months.

We do not have bookstore distribution for my books in South Africa or across Africa. We use SAPO to ship. The post office is relatively cheaper. I so wish they had an instant online shipment-quoting-system, instead of having to go to them every time. Even better, a shopper instructed quoting system you can plug into web stores.

It got me thinking that the ability to sell online via an online store, where the customers, anywhere in the world, can instantly get a shipping quote, can be exponential for Africa’s growth.

We did some little research of what is available Read more

The bug in South Africa’s economy hindering job creation and prosperity for all

As South Africa’s GDP is the largest, but with more unemployment than some countries with a lesser GDP and with more people. Who then is enjoying a bigger chunk of the GDP? It is foreign investors and elite locals.

The question could be, how then to liberate our GDP so that it’s enjoyed by a deeper percentage of the population.

One could say through intensifying affirmative action especially in the business sector. But that would be missing the point why we aren’t creating jobs. Read more

Starting the organisation AFRI BIZ CULTURE

AFRIBIZCULTURE ; short for African business culture; is meant to be an organisation; which through African youth; does as it says.

An organisation by the youth; having a say and hand in shaping their Africa. That is advising all stakeholders (government, business; citizens; youth; parents etc) of what is needed to take Africa to that African owned prosperity.

We are fostering a business culture where business becomes part of society. By having a share; in the same values and interests. Since business is based on supply meeting demand.

We are in Africa; we all know all the challenges that African faces. So; a solution to such challenges is what we value. Read more

Softening Africa up (part 1)

We are popular for our rich minerals ores and yet still the poorest continent. Take it back to the 1950’s; and bring it back to today (2010); we are still the historical underdog. We have less to show for our garden’s produces.

Remember the ‘opium wars’ between China and England caused by England refusing to trade their gold reserves (stolen) for china’s tea; opting to trade opium (drug) instead. Yet Africa’s GDP in 2010 still relies on exporting raw mineral ores.

So why is it that Europe and America; who don’t have that much mineral ores still the world’s economic leaders? The answer t is what I call ‘soft product innovations’. That is software; gadgets; clothing etc.

China and Japan have got the best of all trades; manufacturing, assembly and technological innovations. Its high time Africa consolidates its efforts and catch up.  Imagine the millions of Rands that leave Africa through international clothing brands.

These are the times to be exploring those innovative ideas. Mighty is experience mixed with inexperience! Young kids have ideas; and the experienced know how put together the script.

(Part two to follow)

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