This is a 3-minute quick read. It is a shortened derivative of this article: The Human Greed Pyramid, an Illustration of How Innovations Interrelates With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans http://bit.do/eKg2e
Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IR’ http://qkt.io/xkjMY4
Human beings (PEOPLE) are part of NATURE (first layer in the pyramid).
NATURAL INCLINATIONS is where consumption patterns shape. It is the evolutional biology and psychology of the choices we make.
Some of the INCLINATIONS: Lust, love, anger, joy happiness, need for community, etc.
How does nature relate with human/natural inclinations? Hunger is satisfied by eating food that nature
People’s natural inclinations push them to form cultures, e.g. tribes. Even animals organise themselves into what we choose to call packs, herds, or troops.
People use their cognition to innovate, i.e. create manmade Both hard (a chair) and soft innovations (software, marriage, jokes).
Innovation is that which works, is effective and thus successful. If it does not work, it is not innovative.
Successful innovations mirror people’s inclinations hence they are consumed massively. They feed inclinations. Or else they fail.
e. there is a psychobiological link between humanly inclinations and innovation.
People created and craze and crave Facebook, Mc Donald’s, YouTube, iPhone – to the next phone better than an iPhone, religion, marriage, a beautiful/sexy partner – and another bae on the side, porn, etc.
This is because these things satisfy people’s inclinations.
Inclinations manifest themselves in these innovations. E.g., human beings have evolved to have a sweet tooth – i.e. to love sugary foods. The juicier the fruit, the calorie filled it is, and that is how our ancestors adapted to consuming sugar – that piece of juicy steak, passing this to us genetically and epigenetically. Then commerce made processed sugar to capitalize further. Hence we love Coke and ice cream.
The innovations become part of cultures depending on the extent of their success and spread – new innovations can topple or divide old innovations.
Humans are greedy beings. We want more and more innovations. We push to beat current innovations. It is a biological inclination.