TIISETSO MALOMA

Great brand components

It all starts with an idea to create a product; then making the product. The second stage is selling that product (sales and marketing). This is where most businesses have it hard. It is a very important and crucial stage; a stage at which you have an opportunity to connect your product with society.

Here are the components that make a great product

  1. Honest product

As said above; it begins with an idea for a product; to making that product.  That’s how everything starts. Be proud of your ideas. Read more

The attitude that let apartheid persist still prevails

17 years into the so called democracy; a lot has been done but more is still not done. Poverty and unemployment are scourges that still thug our society.

Of recent was the successful economic freedom march which travelled from Johannesburg CBD, to Sandton then finally Pretoria. A distance of approximately 60km travelled over 24 hours straight. Young man and women; mostly unemployed; took part in the march. Read more

Big brands failing at social media | the green light

For the past couple of weeks I’ve been following some of the big brands on twitter and Facebook. The reality is they are not getting a lot of twitter followers or Facebook page “likes”. To support my statement, they are forever punting for following (by giving away prizes). This tends to be the only information they disseminate, if it’s not directing queries.

Twitter is a bit tricky; it requires more effort to get followers; and getting retweets, mentions and replies is the few ways (context) you can measure if your tweets are sinking into your followers positively. Whereas Facebook’s status like button is really an effective feature.

So how to do it? Realise that the people you are trying to attract are progressive, choosey, intelligent, irritable and opinionated. Attraction is attraction; it does not matter if its social media or elsewhere.

Ask your self this! Are you on social media to disseminate information about your products or make your brand the brand bestowed with society’s favour? Be the uncle who always has interesting stories to tell. The uncle who even if is bad in some ways, always gets laughs out of you. Be the dad who never misses his kid’s soccer games.

Your tweets or status updates should be informational, progressive, artistic and inspirational. You must show that you belong to a community. And that you are the big brother (always appreciative and encouraging).

Artistically disseminate to your fans on ways you are engaging with them and the world, outside social media.

Communicate, mentioning referrals, what your products are doing out there. Communicate cases of how your products are adding value to people.

Explaining the concept de-colonization to spark prosperity for Africa (ECONOMICS FOR AFRICA) (part 2 of 2)

This is a continuation of the previous article titled “Colonialism/Apartheid – a high interest, long term and lucrative investment for the west”.

Why do you think South Africa is a developing country? Why do you think we do not have our own Nike, Iphone, Mercedes etc? Why don’t we have mighty brands like these walking the world?Here is a silly question: why are white South Africans wealthier than the blacks?

I’m not bitter. In fact I’m up the challenge to transform Africa for the better and for everyone. My senses, emotions and actions are allergic to caring out racism. Still I don’t hate or wish pain upon any racist.

Some may not agree that colonialism was wealth focused. But no one can argue that it suppressed one and made the other wealthier.

I’m hoping at this point we can agree that any challenges in Africa can be conquered with the tool economics (commerce).

Let me get down on it; that is explaining this concept I call de-colonialism. Colonization was international. Apartheid was national. To me they are all the same.

Colonization made the colonizer’s image (products) cooler to buy into. So you don’t hate local products. Colonization embedded such hate into you. That is why we trust Nike or Apple products to any other that would come from us. Excuse the impositions; it’s an easy and quick method of sharing ideas.

So in today’s economy; what the former colonizer makes already has leverage over the former colonized produces. It’s quite a profitable phenomenon for our former colonizers.

I hope you are with me. Colonize them yesterday and sell them your image today. That way you get to pioneer innovation or rather civilization whilst they are picking up the pieces.

In today’s economy and democracy; the former colonizer gets to be the investor. It’s more like the proceeds of colonialism; that is denying further the former colonized ownership of any wealth like legacy.

What do you think was happening in the western world during the struggle? Entrepreneurs where hard at work; as they should; doing their thing. They were gaining momentum in business; being inventive and innovative.

When the doors of opportunity (realization of democracy) where opened in South Africa (and else where); they where better prepared to share their great inventions and innovations with our world.

For (blacks) Africans, it was between being an entrepreneur, the laws which suppressed free enterprising for blacks, fighting for democracy and other social restrictions coloured by apartheid. It must have been impossible; too hard. Although fellas like Richard Maponya really fought a good fight.

Poverty, lack of jobs etc; can be solved through commerce that is sustained and owned by South Africans. I actually think reconciliation is impossible (actually silly) without progressive and just economic themes.

De-colonization requires practicing self love. Love thy country and its aspirations. Again apologies for the impositions in the statements. It’s a quick and easy way of sharing ideas.

An average person today spends has or spent their greater time at work or school if not unemployed. Therefore de-colonization should take place through education and economic activities; since we spend greater time there.

SO. If colonisation and apartheid robbed us of the opportunity to compete in the international arena and gain wealth like legacy; don’t you think we owe it to ourselves to give us that opportunity to catch up?

For any equality or rather economic just and prosperity to take shape; we have to take radical actions. We need to afford ourselves that opportunity to build wealth like legacies. With foreign investment; as we seem to rely on it greatly; non South Africans will continue owning our prosperity and legacy.

The basis of any economy is the consumer. It’s the consumer’s money that makes commerce possible. Where the consumer spends his money is where prosperity falls. So if we as South African consumers want our economy to flourish; we need to spend our demand on us; I’m talking about local products. A general sense of tolerance towards local products ha to be awakened.

Drastic and radical actions have to be taken to improve and propel our society. If the Madela, Sobukwe and Sisulu era scarified greatly for today; we as well have to sacrifice something for tomorrow. Petty sacrifices; like buying local products.

As an outro let me case to you what supporting local products does. E.g. Say the local clothing industry booms by R5 million; in many senses the R5 million will be spend like this: clothing companies are going to rent bigger offices; higher more cleaners, more security, petrol, IT, CMT, fabric, staff etc.

Colonialism/Apartheid – a high interest, long term and lucrative investment for the west (part 1 of 2)

Over next the few paragraphs I will highlight and as well explain why colonialism was a long term investment for the colonisers (the west). And a good one I must say. The interests still show; of course any investor will protect their investment.

FYI: the mighty west did try to invest in Asia though colonialism tactics; Unlike Africa that attempt was not that successful. Read more

SOUTH AFRICAN POLITICAL PARTIES NOT GOOD, ANC FEW NOTCHES ABOVE

I’m a firm believer in don’t criticize; but rather inspire. With this article I have excused such a conviction. Apologies also for the title. Excuse any impositions found in the article. The attitude is not to impose but inspire.

Political party manifestos; I rarely read them. One impression I hold of all the political parties in South Africa; is that they are not of a sustainable and legacy orientated future.

What is the real problem; or rather the challenge and strive. Read more

How to go about the African business culture

What is a business culture?

When the Indians first landed in South Africa, their goal was defined. They were tradesmen. They came to South Africa carrying such a culture. And their aim was to continue that culture. That is why today still they are avid enterprisers.

The Jews are entrepreneurs of note, hence the amount of wealth they have accumulated over time. The Afrikaners are known for being diligent farmers.

Do we as native Africans have a business culture? History tells us that we were master craftsmen of iron ore. Are we armed with any business culture to take us to greater heights? Do we have a business culture that takes care of us as others have? Read more

The cure to illiteracy

Eradicating Illiteracy and poverty is Africa’s great challenge. This is a battle that has been on for years. One factor that is delaying the process is the unevenness of economic prosperity.

Access to information in Africa is uneven. Most Africans are below the bread line. So it’s difficult for these families to supplement their children’s education with things like computers, internet and other learning materials out of the class room.

Illiteracy goes hand in hand with poverty.

Does this it mean it will forever be a nightmare for Africa? Read more

Understanding the economics of ebooks in South Africa

The Chrystal ball stashed in your grandma’s bedroom, brush it a bit with your right hand, then it will tell you that among Oprah’s favourite things for 2013 will be this book: ‘Forget The Business Plan Use This Short Model’, which I published this year.

I heard a rumour that traditional publishers take something to a year before they publish a book if not more (I’m not sure), rumours are seldom detailed.

Anyway, I went the self publishing route because I’m almost a born free (I missed it by a few great notches), this technology makes us impatient. It took Amazon about 12 hours each to review and publish my book on paperback and on Kindle (Amazon’s popular ebook reader). Read more