Marketing books: Introducing the ‘Book Selfie’ icon, a tool that asks readers to share your book on social media

Book Selfie by www.tiisetsomaloma.co.za/bookselfie
Book Selfie by www.tiisetsomaloma.co.za/bookselfie

Self-published authors are always looking for ways to market their books further and better.

An intuitive tactic that has helped promote and get further sales for my books was when people took pictures with them and posted them on Social Media. Their friends and connections would see them, enquire and place orders.

And while I was about to launch my fifth book – The Anxious Entrepreneur, an idea hit me to create an icon that encourages the above, i.e. an icon that requests or prompts readers to take pictures with my book/s and post on Social Media – in turn promoting the book/s.

I call the icon the ‘Book Selfie.’ You insert it in the first few pages of the book, ideally right after the Table of Contents.

Licensing: They are free to use and attribution is not required. Although not required, we’d appreciate attribution to www.tiisetsomaloma.co.za/bookselfie; this would help others to find and use the Book Selfie icons.

Here are the book selfie icons for you to use:

Book Selfie by www.tiisetsomaloma.co.za/bookselfie

Book Selfie by www.tiisetsomaloma.co.za/bookselfie
Book Selfie by www.tiisetsomaloma.co.za/bookselfie
Book Selfie by www.tiisetsomaloma.co.za/bookselfie
Book Selfie by www.tiisetsomaloma.co.za/bookselfie
Book Selfie by www.tiisetsomaloma.co.za/bookselfie
Book Selfie by www.tiisetsomaloma.co.za/bookselfie
Book Selfie by www.tiisetsomaloma.co.za/bookselfie

Here is me being my own model of the #BookSelfie…

Book Selfie

Go ahead test out the Book Selfie icon and let me know how it plays out.

I NEED YOUR ASSISTANCE!!

We want to create a free gallery of Book Selfie icons for any author to use. Do your own designs and submit them to this email address info@tiisetsomaloma.co.za.

We are also working on emojis and stickers of the Book Selfie. They will be available on iTunes under eKhayamoji.

Take a #BookSelfie with the book you are currently reading!! Share on Social Media…

Big brands failing at social media | the green light

For the past couple of weeks I’ve been following some of the big brands on twitter and Facebook. The reality is they are not getting a lot of twitter followers or Facebook page “likes”. To support my statement, they are forever punting for following (by giving away prizes). This tends to be the only information they disseminate, if it’s not directing queries.

Twitter is a bit tricky; it requires more effort to get followers; and getting retweets, mentions and replies is the few ways (context) you can measure if your tweets are sinking into your followers positively. Whereas Facebook’s status like button is really an effective feature.

So how to do it? Realise that the people you are trying to attract are progressive, choosey, intelligent, irritable and opinionated. Attraction is attraction; it does not matter if its social media or elsewhere.

Ask your self this! Are you on social media to disseminate information about your products or make your brand the brand bestowed with society’s favour? Be the uncle who always has interesting stories to tell. The uncle who even if is bad in some ways, always gets laughs out of you. Be the dad who never misses his kid’s soccer games.

Your tweets or status updates should be informational, progressive, artistic and inspirational. You must show that you belong to a community. And that you are the big brother (always appreciative and encouraging).

Artistically disseminate to your fans on ways you are engaging with them and the world, outside social media.

Communicate, mentioning referrals, what your products are doing out there. Communicate cases of how your products are adding value to people.