How successful products reflect our biology – The Human Greed Pyramid cheat sheet
This is a 3-minute quick read. It is a shortened derivative of this article: The Human Greed Pyramid, an Illustration of How Innovations Interrelates With Humans’ Consumption Patterns and Natural Inclinations, and How to Plot Innovation That Works on Humans http://bit.do/eKg2e
Attend the next ‘Human Greed Pyramid workshop – How To See Into The Future: Innovation, Success, Influence & 4IR’ http://qkt.io/xkjMY4
- Human beings (PEOPLE) are part of NATURE (first layer in the pyramid).
- NATURAL INCLINATIONS is where consumption patterns shape. It is the evolutional biology and psychology of the choices we make.
- Some of the INCLINATIONS: Lust, love, anger, joy happiness, need for community, etc.
- How does nature relate with human/natural inclinations? Hunger is satisfied by eating food that nature
- People’s natural inclinations push them to form cultures, e.g. tribes. Even animals organise themselves into what we choose to call packs, herds, or troops.
- People use their cognition to innovate, i.e. create manmade Both hard (a chair) and soft innovations (software, marriage, jokes).
- Innovation is that which works, is effective and thus successful. If it does not work, it is not innovative.
- Successful innovations mirror people’s inclinations hence they are consumed massively. They feed inclinations. Or else they fail.
- e. there is a psychobiological link between humanly inclinations and innovation.
- People created and craze and crave Facebook, Mc Donald’s, YouTube, iPhone – to the next phone better than an iPhone, religion, marriage, a beautiful/sexy partner – and another bae on the side, porn, etc.
- This is because these things satisfy people’s inclinations.
- Inclinations manifest themselves in these innovations. E.g., human beings have evolved to have a sweet tooth – i.e. to love sugary foods. The juicier the fruit, the calorie filled it is, and that is how our ancestors adapted to consuming sugar – that piece of juicy steak, passing this to us genetically and epigenetically. Then commerce made processed sugar to capitalize further. Hence we love Coke and ice cream.
- The innovations become part of cultures depending on the extent of their success and spread – new innovations can topple or divide old innovations.
- Humans are greedy beings. We want more and more innovations. We push to beat current innovations. It is a biological inclination.
- But also, there are those who want nostalgia.
