TIISETSO MALOMA — Ideate & Launch

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  • Content driven marketing | branding

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    Tiisetso Maloma
    in

    This is a continuation of the topic below on ‘BRANDING TODAY; TOMORROW AND SURVIVING. As we have said; your product has to be part of society. It needs to bring transcendence. Society’s trends keep evolving and changing. Your product needs to do just that; and have a sense of bringing development/improvement in society. RELEVANCE. This…

  • Branding today, tomorrow and surviving

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    by

    Tiisetso Maloma
    in

    Products and consumers. Obviously there has to be a relationship between the two; a special relationship; magical and well thought out interaction. And then; you have a given society with its interest; expectations and values. Read into those; find a way in which your product will participate and interact (no just sales) with that society.…

  • Starting the organisation AFRI BIZ CULTURE

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    Tiisetso Maloma
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    AFRIBIZCULTURE ; short for African business culture; is meant to be an organisation; which through African youth; does as it says. An organisation by the youth; having a say and hand in shaping their Africa. That is advising all stakeholders (government, business; citizens; youth; parents etc) of what is needed to take Africa to that…

  • Proposals | how to approach companies

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    Tiisetso Maloma
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    I have spent many hours writing proposals to people who never even respond. MOTHER***KERS; LOL!!! The truth of the matter is that these people probably receive a lot of proposals and never even read your 2 page proposal.

  • Evidently brotherhood breads success

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    by

    Tiisetso Maloma
    in

    ‘Damn those Nigerians; Indians; Chinese; Zimbabweans etc. making money in our country’. These are the usual words echoed by natives referring to foreign business people. Irrespective of where in the world, natives tend to always moan about foreign businessmen in their homeland. If I were to migrate to another country,

  • Softening Africa up (part 1)

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    Tiisetso Maloma
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    We are popular for our rich minerals ores and yet still the poorest continent. Take it back to the 1950’s; and bring it back to today (2010); we are still the historical underdog. We have less to show for our garden’s produces. Remember the ‘opium wars’ between China and England caused by England refusing to…

  • What brand Africa means to me

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    by

    Tiisetso Maloma
    in

    Brand Africa to me is about Africa, her features, character, her children and most importantly her future. Brand Africa is concentrated efforts aimed at marketing Africa through her strengths, thus remedying her weaknesses and strengthening her vulnerabilities. It’s the attitude that each and every African should carry. A concept which I think all African children…

  • Fostering the African business culture

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    by

    Tiisetso Maloma
    in

    What is it? When a foreign enterprise ventures in foreign territories, it would have done research on that particular area. That is, research on the area’s business culture and mood (promulgations, constitution, social facts etc). So what is our business culture as Africans?