For the past couple of weeks I’ve been following some of the big brands on twitter and Facebook. The reality is they are not getting a lot of twitter followers or Facebook page “likes”. To support my statement, they are forever punting for following (by giving away prizes). This tends to be the only information they disseminate, if it’s not directing queries.
Twitter is a bit tricky; it requires more effort to get followers; and getting retweets, mentions and replies is the few ways (context) you can measure if your tweets are sinking into your followers positively. Whereas Facebook’s status like button is really an effective feature.
So how to do it? Realise that the people you are trying to attract are progressive, choosey, intelligent, irritable and opinionated. Attraction is attraction; it does not matter if its social media or elsewhere.
Ask your self this! Are you on social media to disseminate information about your products or make your brand the brand bestowed with society’s favour? Be the uncle who always has interesting stories to tell. The uncle who even if is bad in some ways, always gets laughs out of you. Be the dad who never misses his kid’s soccer games.
Your tweets or status updates should be informational, progressive, artistic and inspirational. You must show that you belong to a community. And that you are the big brother (always appreciative and encouraging).
Artistically disseminate to your fans on ways you are engaging with them and the world, outside social media.
Communicate, mentioning referrals, what your products are doing out there. Communicate cases of how your products are adding value to people.