Strategy on formulating an approach to the price quoting stage
The quoting process needs to be afforded a psychological strategy and continuous training. It should not be as easy as hiring someone, giving them cubicle, phone, email address and a chair.
Its one thing when people see your company’s awesome and attractive advertisement, and when they do call in to enquire.
Sit down with the whole of your team regularly (especially marketing and product development/innovation); discuss how the quotation process should go to catch sales. It’s in understanding what your product can do versus what the prospective customer wants to achieve. Business is about offering value which clients use to leverage their business dealings, not ripping people off. Read more