Tag: products
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Does modification mean change in taste and identity?
Look at coke. It tastes the same; today and yesterday. It had a couple of sub character products; e.g. Vanilla coke. 2nd example is Nandos. Changes marketing campaigns more than we change our underwear. But their chicken is the same throughout. Oh their dressings change. They rule is there is no rule but a rule.…
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Branding today, tomorrow and surviving
Products and consumers. Obviously there has to be a relationship between the two; a special relationship; magical and well thought out interaction. And then; you have a given society with its interest; expectations and values. Read into those; find a way in which your product will participate and interact (no just sales) with that society.…