Tiisetso Maloma is an entrepreneur, product creator, publisher, and author of 11 books.

His books provide simpler frameworks for understanding and analyzing innovation, entrepreneurship, products, and economics.

They include “90 Days to Create & Launch,” “Forget the Business Plan,” “Future of Township Economies,” and “The Anxious Entrepreneur.”

Maloma splits his time between creating and consulting on products in publishing, education, fashion, and beverages for his company, Ubuntu Royal Group.

Maloma is a former accountant and DJ.


Tiisetso Maloma has notably contributed to the South African publishing industry as a pioneering publisher and investor in the genre of “diary chronicle” books through Bula Buka Publishers. The publishing house has released titles such as “Diary of a Cheating Wife,” “Diary of a Zulu Girl,” “Diary of a Cheating Wife,” and “Diary of a Side Chick.”

He has developed various business models and frameworks, including “The EBC Business Model,” “The Human Greed Pyramid,” and “Product Adjacent Possible Success Factors.”

His 14 years experience as a product creator and creating over 100 products has let him consolidate his works into Ubuntu Royal Group. It includes Bula Buka Publishers, 94 Brands, and Startup Picnic Academy. They’ve created products in publishing, fashion, education, tech, and events.

Maloma has worked with the likes of Standard Bank, The Innovation Hub, Sappi, ABSA, The Hope Factory, Transnet, Technoserve, and the City of Tshwane.

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